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Before March 2020, in-person events vastly outnumbered virtual meetings, and the sudden reversal of those fortunes has yielded new information about best practices. In "the before times," skilled trainers, speakers and facilitators could look directly at participants, read their body language and see if the messages were resonating. In-person meetings encouraged participants to stay focused and engaged. Now presenters talk to their own face on a screen, and participants mute themselves and turn their cameras off. Two-way communication is critical in professional development experiences.

Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter and noise of shiny new ideas and distractions into the essential elements you need to foster and develop for content marketing mastery. These are the mindsets, habits and skill-sets you will need to develop to succeed as a content marketer in an age of machines. And you need to hug the geeks, build the robots and nurture the creatives. Here are my 10 laws for content marketing mastery. Andy Grove in his book "Only the Paranoid Survive" fosters the idea of healthy paranoia in a world that keeps changing. The internet used to be just a universe of websites. Today the smartphones rule the world. It is a web of apps and platforms. But the reality is that the digital world will keep changing. So you can never relax and and settle. We can no longer rely on one platform. Search, Facebook news feeds, the Twitter stream and even email has been disturbed.